7 out of 10 French people made online purchases during the summer sales. These are an ideal opportunity for online shops to boost their sales – but only, obviously, if they are well prepared in advance (seasonal design package, promotion events, minor customised retouching, well-clipped photos, etc.).
SALES: THE KEY SUMMER EVENT IN E-COMMERCE
It’s no secret: the summer sales, commencing on June 28 in France this year, are highly anticipated by online sellers. Especially as this event is increasingly digitalised, with consumers preferring to do the sales on the Internet more and more. In fact, 7 out of 10 French people made online purchases during the summer sales in 2015 (source: Toluna/LSA)! As for the French bargain-hunters who bought items in shops in person, most carried out research on the Internet beforehand.
The message is loud and clear: if you want to perform well during the summer sales (and the same goes for the winter sales), you need to make sure that your online shop is ready for D-day.
Upstream work on your product catalogue is absolutely essential: nothing should be left to chance, especially the graphics of your website and your product pages. As a matter of fact, images are the factor wielding the greatest influence on purchasing decisions.
WELL-CLIPPED PRODUCT CATALOGUE + MINOR SEASONAL RETOUCHING = SURE SUCCESS
At the top of the list of things you should do stands reviewing all the product pages. Above all, make sure that everything is up to date and that the photos are of a high quality. If need be, don’t hesitate to get photos with visible flaws clipped or retouched.
Next, decide which products you wish to sell or promote during the sales. These ones are well worth your individual attention. New packaging, grouped offers, customised tags or alternative looks… You have no shortage of choice for ways to capture the attention of cybernauts. On top of loading up the average shopping basket, these tailored seasonal products are the ones that prove especially popular during e-commerce events like sales – so by all means take advantage of the opportunity!
SIMATAÏ, YOUR IDEAL PARTNER FOR YOUR CLIPPING AND RETOUCHING NEEDS
If you need images in your product catalogue to be clipped or retouched, rest assured: Simataï, an expert in photo clipping and retouching for e-commerce, is right here for you.
Do you need clipping for a few images only? Opt for Simataï Online, the online photo-clipping service. All you need to do is to configure your clipping (format, size, background, margins, etc.), upload your images, and pay using a 100 % secure payment solution – your images will be delivered within 24 hours. Simple, fast and practical for those little emergencies!
Do you need more complex retouching or else have larger volumes of images? Opt for Simataï Factory and take advantage of a collaborative tool that will let you annotate your images and follow your order in real time.