Even simpler than videos, GIFs and HTML5 allow animations to be generated at high speed. Already, the GIF is an easy-to-create format familiar to all users, namely from social media. Through this format, you can easily attract the attention of viewers to deliver simple and concise information. It’s an effective communication tool from everyday life. So why not integrate it to your own communication strategy to draw closer to your users? Following the same logic as the GIF, HTML5 animation enables the production of more complex animations with an excellent visual finish and a lower file size.